Moxy + Mae began as a way for founder Jennifer Hallman to share her love for beautiful, meaningful things—but at its heart, it’s always been about stories. Whether found in the craftsmanship of a handmade good or in the pages of a picture book, Jennifer is drawn to creations that carry a sense of wonder and connection.

Inspired by her own adventures—both real and imagined—she created Moxy + Mae not just as a shop, but as a space where imagination is nurtured, families are supported, and everyday life is made a little more magical. The launch of our first children’s book is a natural extension of that mission: a celebration of curiosity, creativity, and the joy of discovering something special.

At Moxy + Mae, we believe in the power of storytelling to spark connection and inspire exploration. Whether you’re here for our book or our curated goods, we’re so glad you’re part of the journey.